About Club Banners

Once this media plan has been put together, the agency's media buyer contacts the media on behalf of the client in order to purchase advertising space or time at the best possible rate. Often an advertising campaign will employ many types of media. For example, to help advertise a medium-priced automobile, the ad campaign may consist initially of national television advertising to raise brand awareness, followed by local newspaper and radio advertising to reinforce the message and to direct consumers to a special sale at a local dealer.