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Advertising for perfume or cologne conveys the message that the product makes users more sexually attractive. Personal care products such as breath mints and dandruff shampoos, on the other hand, usually play upon consumers’ fears and dramatize the rejection that results from failing to use the product. The implication is that product usage brings love and acceptance.


 

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In a variation of this process, a liquid photopolymer that solidifies when exposed to ultraviolet radiation is spread on a paper or plastic support. Other economists, however, believe that banner advertising is wasteful. Some industry observers believe that as consumers gain greater control over their viewing activities, they will find it easier to avoid banner advertising. The use of past ink and deeply recessed banner printing surfaces gives intaglio banner printing a distinctive raised texture. Dyeing machinery is simple in operation. Therefore, 25/75 means that the print is the 25th impression from an edition of 75. See also office systems. Where advertising reaches a mass audience, personal or direct selling focuses on one customer at a time. Solvent containing epoxies typically have better initial green strength (wet tack) than the newer 100% solids systems. Competition also has sharply intensified, as the number of firms engaged in producing similar products has increased. For example, sony (japan), nestl (switzerland), bic (france), and volkswagen (germany) have become household words around the world. Unlike television which reaches a broad audience, the specialized programming of radio stations enables advertisers to reach a narrow, highly specific audience such as people who like sports or urban teenagers who listen to the latest styles of popular music.



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